Unity is strength: Belgium market focus
In our latest market profile, Adam Woods learns how live music's corporate juggernauts are transforming Belgium's independent landscape
Feature By Adam Woods | 20 June 2023
As one of the world’s biggest consumers of live music per head of population, Belgium finds itself on the routing for nearly every European tour, while its festivals are magnets for talent and fans alike.
Little wonder then that the market is also attracting interest from the corporate behemoths. Adam Woods reports.
For about a decade from the mid-1990s, the small municipality of Viroinval in southern Belgium was the centre of Europe – literally, the geographical midpoint of the…
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