Aussie rules! Australia market report
Bouncing back from the Covid pandemic with a new culturally savvy government, the demand from fans only seems to be increasing
Feature By IQ | 1 August 2023
With a population approaching just 26 million, Australia punches way above its weight in terms of ticket sales for live music tours and events. And bouncing back from the Covid pandemic with a new culturally savvy government, the demand from fans only seems to be increasing.
Lars Brandle reports.
Floods, bushfires, Covid-19 – Australia’s live music industry has felt all the forces of nature in recent years, and by most accounts, has made a stellar comeback.
For a population of 25m, Australia’s live industry punches above its weight class, a space where a singer can sell 1m tickets on a single tour (Ed Sheeran’s Divide) and another can play – and fill – 58 arena shows (P!nk’s Funhouse).
It’s not all fun and games. Touring…