Flow ends Heineken partnership over Russia war
The beer brand is yet to complete its exit from the country - prompting the Finnish festival to cut ties ahead of this weekend's event
News By James Hanley | 9 August 2023
Finland’s Flow Festival has announced it has ended its brand partnership with Heineken Silver due to the lager firm’s operations in Russia. Heineken has been in Russia for 20 years and is the third largest brewer in the country, with around seven breweries and an 1,800-strong workforce.
Finland’s Flow Festival has announced it has ended its brand partnership with Heineken Silver due to the lager firm’s operations in Russia.
Heineken has been in Russia for 20 years and is the third largest brewer in the country, with around seven breweries and an 1,800-strong workforce. But despite announcing it is “committed” to leaving Russia, the firm is still working towards detaching itself fully – prompting Flow to cut ties ahead of this weekend’s…
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