“60% of fans are not willing to cut back on live experiences”
The desire to escape into a field with friends, family, and live music is not only alive but thriving – with Ticketmaster festival sales up 15% compared to 2022. The summer will hold memories for hundreds of thousands of festivalgoers around the country.
For me, it’s been about four key things:
Anyone who works in ticketing knows that the worst thing you have to do is tell a fan that they’ve been sold a fraudulent ticket – heart-breaking. Thankfully today, the technology…
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Ticketmaster’s vice president of music and festivals Sarah Slater discusses this year's consumer trends
Comment 13 September 2023