Ticketmaster to launch upsell option for MVT
Under the month-long initiative, anyone buying a ticket on Ticketmaster will be given the option to donate directly to the Music Venue Trust
News By James Hanley | 10 October 2023
Ticketmaster is launching a charity upsell option for the UK’s Music Venue Trust (MVT) to coincide with its sponsorship of this month’s Venues Day.
The upsell, which will launch on Venues Day (17 October) and run for an entire month, means that anyone purchasing a ticket on Ticketmaster will be given the option to make a donation directly to MVT.
The initiative will run annually, with Ticketmaster pledging to match all donations received.
“This upsell provides a practical method…
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