Ticketmaster Local discovery platform debuts in UK

The new platform encourages people to support their local venues by enabling them to easily discover live events taking place nearby

Sam Isles

Ticketmaster has launched a new discoverability platform to showcase grassroots and local venues in the UK. Ticketmaster Local is designed to encourage people to get out and support their local venues by enabling them to easily discover live events taking place nearby.

The initiative will allow fans to check out what events are happening specifically in their neighbourhood via an interactive map based on location, a newsletter and a dedicated social media channel.

Sam Isles, SVP, Ticketmaster clubs, says the…

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