Alex Bruford: Transforming the industry landscape

Gordon Masson talks to Alex Bruford about his first 20 years in music and the philosophies behind his ATC Live agency

Feature By Gordon Masson | 15 November 2023

Having toured globally with indie-electro headliners Infadels, Alex Bruford has first-hand knowledge of what it’s like to be a working musician and has used that experience to establish and develop ATC Live as an agency that puts its clients front and centre. Gordon Masson speaks to Bruford as he celebrates 20 years in music...When ATC Live launched in 2011, its founder and managing director Alex Bruford set out to create an agency that would be markedly different from existing companies. And 12 years later, that goal continues to be central to the London-headquartered operation.“Our number-one priority is delivering for our artis

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