The Deutsche entertainer: Peter Schwenkow
IQ learns about the DEAG founder and CEO’s path to the top and his future ambitions after 50 years in the business
Feature By Gordon Masson | 27 February 2024
As Deutsche Entertainment AG eyes yet another record year, its founder and CEO, Peter Schwenkow, is celebrating some personal milestones of his own: 50 years in business and the small matter of his 70th birthday on 23 March.
Gordon Masson learns about Schwenkow’s path to the top and his future ambitions for DEAG…
Blessed with an innate entrepreneurial spirit, thankfully it has been the live music industry that has mostly benefitted from Peter Schwenkow’s eye for a deal over the last…
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