LIVE hires Ross Patel as green impact consultant

"This new role will see Ross leading and further amplifying the work of LIVE Green and helping us in our mission"

Ross Patel

UK live music business trade body LIVE (Live music Industry Venues & Entertainment) has announced the appointment of Ross Patel as its first green impact consultant.

The Whole Entertainment co-founder and CEO, who joined the Music Managers Forum as a board member in 2021 to help advocate for climate action, will be tasked with leading the initiatives of LIVE Green, the organisation’s expert group on sustainability issues.

Patel will be responsible for facilitating cooperation across the organisation’s membership, while ensuring…

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