Sportpaleis unveils first-ever naming rights partner
The 91-year-old, Antwerp-based venue will also undergo a major refurbishment
News By Lisa Henderson | 11 October 2024
The historic Sportpaleis in Antwerp, Belgium, has unveiled its first naming rights partner in its 91-year history. The arena’s owner, Live Nation-backed Be•at Venues, has struck a deal with software giant AFAS that will take effect from 1 September 2025.
The historic Sportpaleis in Antwerp, Belgium, has unveiled its first naming rights partner in its 91-year history.
The arena’s owner, Live Nation-backed Be•at Venues, has struck a deal with software giant AFAS that will take effect from 1 September 2025.
AFAS, which is also the naming rights sponsor of Amsterdam concert hall AFAS Live, has promised “a full-sweep level-up of the Sportpaleis, securing the venue’s standing among the leading concert venues in time for its centenary anniversary in 2033.”
A new name for the building…
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