Does Beyoncé Bowl signal the future of concert streaming?
With over 75 million views, Beyoncé's halftime performance could indicate a new market for live-streaming platforms
News By Hanna Ellington | 8 January 2025
Viewership for Netflix’s Christmas Day live-streaming of two NFL games actually peaked with Beyoncé’s halftime performance, it has been announced, potentially signalling a valuable new market for the streaming giant.
For its first live-broadcast football games — part of a three-year deal of Christmas Day games — Beyoncé delivered a show-stopping halftime performance for Netflix, bringing in an average viewership of 27 million.
Average viewership during the Houston Texans and Baltimore Ravens matchup was roughly 24m, per Nielsen. Between the set…
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