Malaysia offers incentives to attract global stars
The government has pledged an annual grant to support large-scale concerts – but has revised its guidelines for international acts
News By James Hanley | 24 April 2025
Spurred on by neighbouring Singapore’s success with Taylor Swift, Malaysia is offering financial incentives for promoters to bring international stars to the country.
In a bid to boost event tourism, the Malaysian government has pledged a RM10 million (€2m) annual grant to support “high-impact” concerts and large-scale events (defined as over 15,000-capacity). A 30% production rebate will also be made available to organisers who book at least 30% domestic talent.
The Concert and Event in Malaysia Incentives (CEMI) scheme will be…
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