Best of 2025: Kim Bloem’s 25 years in the business

Despite early ambitions to pursue a career in medicine, Kim Bloem was destined to work in music. Now, as head promoter and MD of one of the world’s most successful operations, Mojo Concerts, she looks back on 25 years in the business.

IQ talks to the winner of this year’s Arthur Award for Promoters’ Promoter as she celebrates another landmark year…

Growing up in the quiet town of Zeist, live music was never an obvious career choice for Kim Bloem. But raised in a household filled with music, where she was encouraged to learn to play instruments, provided a path to a life that has seen her become one of the industry’s most influential – and popular – promoters, enjoying an enviable reputation that…

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