Summer of streaming: Festivals report viewership boom
From terrestrial TV to TikTok, broadcasting partnerships are helping festivals, artists and brands garner bigger audiences than ever before
News By Lisa Henderson | 14 August 2025
Major festivals have reported huge increases in global livestream and broadcast viewership this summer, with year-on-year increases of up to 324%. From terrestrial TV to TikTok, collaborations with digital and traditional platforms are democratising access to live music and enabling fandom to transcend borders.
Major festivals have reported huge increases in global livestream and broadcast viewership this summer, with year-on-year increases of up to 324%.
From terrestrial TV to TikTok, collaborations with digital and traditional platforms are democratising access to live music and enabling fandom to transcend borders.
A prime example is Japan’s Fuji Rock, which has garnered an “unprecedented” global audience through its partnership with Amazon Music. Last year, the Smash Corporation-promoted event set the record for the most-viewed festival livestream in the service’s history, only…
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