The Caucasus: The next frontier for touring?

Despite complex political and economic conditions in the Caucasus, the region spanning Eastern Europe and Western Asia is drawing more international touring acts than ever before.

In the past year, household names such as Justin Timberlake, Jennifer Lopez, and Guns N’ Roses have added dates in Georgia, Armenia, and Azerbaijan to their world tours and global deals and found that these untapped markets are bearing fruit.

So why the sudden gold rush of artists touring this region, when geopolitical and…

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