Gen Z fans eager for live experience, says survey
A report from discount platform Student Beans has revealed how Gen Z is transforming live music and festival culture
News By IQ | 5 September 2025
Gen Z is eager for live experiences and is willing to pay for value, as revealed in a new survey from discount platform Student Beans. In a poll conducted with 2,000 university students, the survey provides a data-driven glimpse into how the next generation is transforming live music and festival culture.
According to the report, 73% of students actively seek discounts in the entertainment sector, and 68% say they would attend more events if student discounts were available.
At the same time, however,…
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