PR Worldwide boss sets out Malaysia’s A-list mission
Live Nation Malaysia MD Para Rajagopal speaks to IQ about the market's rapid growth and navigating cultural sensitivities
News By IQ | 30 September 2025
Live Nation Malaysia and PR Worldwide boss Para Rajagopal has declared it his “personal mission” to entice A-list superstars to the Southeast Asian country as he breaks down the market in an interview with IQ.
The Malaysian live scene has grown rapidly since the pandemic, with the number of concerts held annually ballooning from dozens in 2019 to hundreds in 2025.
Notably, Coldplay pulled 85,000 fans to the Bukit Jalil National Stadium for their Music of the Spheres Tour in 2023, while…
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