Ticketmaster: ‘We’re constantly evolving to better serve fans’

Jo Young, Ticketmaster’s SVP of fan product marketing, brand, and content, shares why putting fans first is crucial when designing new products to make buying tickets easier, as part of our International Ticketing Report 2025.

How did you first get into live entertainment marketing, and what path led you to your current role?
I’ve always passionately believed in the power that live events have on people – as individuals and collectively. I started out as a drama graduate juggling auditions,…

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