Lots to Braga about: Portugal market report
IQ discovers a Portuguese live entertainment industry growing in confidence and an audience eager to fulfil the promise of more shows
Feature By Adam Woods | 23 December 2025
The Treaty of Tordesillas – the 1494 agreement by which Spain and Portugal divided up exploration rights to the new world – is a remarkably ambitious contract, “granting” most of North and South America to Spain and assigning Brazil, Africa, and Asia to its smaller neighbour.
Portugal’s impact has diminished a little since those days, yet it still punches above its weight. Its language is spoken by over 260m – the legacy of the Age of Exploration – and, for a nation of…
This premium content is available to subscribers only.
Subscribe now to read this premium content and unlock instant access to all of our content.
Already have an account? Sign in
