Milan’s new arena to be named Unipol Dome

The 16,000-capacity venue, formerly Arena Milano, will be known as Unipol Dome as part of a 10-year deal with owner CTS Eventim

Unipol Dome
Unipol Dome

European insurance company Unipol has signed a 10-year naming rights deal with CTS Eventim for its box-fresh 16,000-capacity arena in Milan. The venue, formerly known as Arena Milano, will be known as Unipol Dome when it opens.

This new agreement ups Unipol’s naming strategy in Italy to three major venues, with Unipol Dome joining the 20,000-capacity Unipol Arena in Casalecchio di Reno (just outside Bologna) and the 15,800-capacity Unipol Forum (on the outskirts of Milan).

CTS Eventim describes the…

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