Live Nation, DF Entertainment ink Mâs Monumental exclusivity deal
Along with Dale Play Live, the promoters have signed a long-term partnership with venue operators to book shows at South America's largest stadium
News By Hanna Ellington | 29 January 2026
Live Nation, DF Entertainment, and Dale Play Live have announced a ten-year partnership with Argentina’s Club Atlético River Plate to be the exclusive concert promoter at Mâs Monumental Stadium from 2027.
Additionally, Live Nation has been granted stadium naming rights of the 85,000-capacity venue, one of football’s most iconic and South America’s largest, which is also known as Estadio River Plate. Famous football team Club Atlético River Plate owns and operates the venue.
Under the partnership, DF Entertainment – Argentina’s leading international live entertainment company, which was acquired by Live Nation in 2018 – will promote international shows at the venue, while local firm Dale Play Live will lead the promotion of Latin artists.
River Plate fan club members will also receive…
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