Backstreet Boys shift 400k tickets for 10-night German residency

Andre Lieberberg, Live Nation GSA president and managing director, unpacks the strategy behind the boyband's Düsseldorf stint for IQ

The Backstreet Boys
The Backstreet Boys

The Backstreet Boys have shifted over 400,000 tickets for their 10-night German residency in Düsseldorf – and promoter Live Nation GSA has given IQ a look into the stint’s sizable success.

Due to exceptional demand, the US boyband has extended their Into The Millennium – Homecoming: Live In Germany residency at the 66,500-capacity Merkur Spiel-Arena to 10 nights, up from six, and will perform 25-27 & 29-30 September and 2-4 & 6-7 October.

The “Homecoming” subtitle for the residency is a reference…

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