Inside Live Nation’s sponsorship strategy and global venue push
Chris Marking, the new EVP of international venue sponsorship, tells IQ about the company's Asia expansion and why sponsors are becoming “concierges”
News By Hanna Ellington | 28 April 2026
Live Nation’s new EVP of international venue sponsorship, Chris Marking, tells IQ how the company is going all in on Asia’s venue development and unpacks brands’ evolved role as “customer concierges” in the expanding fan journey.
Marking joined the entertainment giant earlier this month from a nearly two-decade run at AEG. In the new role, he’ll oversee naming rights, founding partnerships, venue network deals and broader sponsorship strategy across the company’s international venue portfolio, with new projects in Munich, Cardiff, and Peru lined up to join the over 400 venues in the company portfolio.
His appointment comes at a time when venue development at all levels and all markets is an integral growth avenue for the industry to meet the live music…
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