Latin party events leader Bresh Global acquires Grupo Polenta

"We believe nightlife is ready for a revolution," say the Argentina-based Grupo Polenta's co-founders as they fold into the experiential giant

Bresh at New York's The Rooftop at Pier 17
Bresh at New York's The Rooftop at Pier 17 © Jenna Murray

Latin-focused experiential music company Bresh Global has acquired a majority stake in Grupo Polenta, folding in the Argentina-based operation’s DJ-driven music experiences into its global events portfolio.

The alliance, Bresh Global’s first add-on transaction, will expand the company’s portfolio of entertainment IP rooted in community and live experiences, primarily across Latin music for Gen Z and young millennial audiences. Financial terms were not disclosed.

Founded in Argentina, Grupo Polenta is a market leader in its home market…

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