Inaugural World Cup Halftime Show illustrates live’s globalisation

Bringing together some of the biggest names in music today, the inaugural FIFA World Cup Final halftime show saw Madonna, BTS, Justin Bieber, and Shakira lead an 11-minute global spectacle for what was reportedly the most-watched halftime show in history yesterday (19 July).

Produced by Global Citizen and curated by Coldplay’s Chris Martin, the 350-person music extravaganza took place ahead of Spain’s defeat of Argentina 1-0 at New Jersey’s MetLife Stadium (cap. 82,500), the first time a halftime show has been…

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