Karol G brings immersive pop-ups to US city stops

The tour is the latest to use multimedia pop-up events to create fan immersion in cities on the tour route

Karol G

Karol G has begun a rollout of five immersive pop-up locations across the US to accompany her Viajando Por El Mundo Tropitour, with the first  having opened around her recent Sofi Stadium show this weekend.

The five venues will open in New York, Miami, Dallas, El Paso, and Los Angeles, each around the singer’s concerts in the cities. They offer concession stands, immersive exhibition-style tours, and merchandise shops.

The pop-ups include areas themed on global destinations referenced on the…

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