Inside the decision to promote Kanye West

Ye, the artist formerly known as Kanye West, has made a divisive return to the international stage this year.

Following his 30 July show at Madrid’s Riyadh Air Metropolitano Stadium, promoter Gonzalo Peña of Vibra Music tells IQ he felt “enormous” pressure around staging the show and navigating the moral questions of platforming a widely condemned artist.

In recent years, West has issued a string of antisemitic, racist, and pro-Nazi comments, including releasing a song titled Heil Hitler in…

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