‘Not standing still’: The O2 ramps up VIP investment ahead of anniversary year
A new hospitality space, The Level by Aldar, is the latest interior redevelopment The O2 is using to attract partnership opportunities and meet changing fan demand
News By Ciaran Donnelly | 14 October 2026
The O2 in London has unveiled a “major” new VIP hospitality destination inside its venue, with venue bosses saying it forms part of a wider investment to meet growing demand for hospitality ahead of its 20th anniversary season next year.
As the world-renowned AEG-owned venue is to launch The Level by Aldar (pronounced Adar), AEG International’s head of global partnerships Paul Samuels tells IQ about the venue’s partnership strategy, and how the upcoming anniversary is laying the runway for…
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