AEG acquires Auguri Productions to ‘strengthen’ French market growth

The move will see Auguri linked to AEG's international network for overseas live opportunities for its artists

L-R: Arnaud Meersseman (AEG) and Charles Bensmaine (Auguri) © AEG Presents

AEG Presents has acquired French artist development and production company Auguri Productions in a bid to “deepen [its] roots in France”, the latest in a string on European partnership moves.

The aim of the is for Auguri to leverage the scale and AEG’s international network to access overseas live opportunities for its roster of artists, while AEG said it is looking to build a “meaningful bridge” to local expertise in the French market.

It is the latest investment in…

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