Ticketmaster targets ‘AI-powered’ future with trio of hires
Jim Freeman, Rachel Smith & Chuck Mortimore will be tasked with building a new suite of agentic tools for the ticketing platform
News By Hanna Ellington | 20 October 2026
Ticketmaster has made a trio of senior appointments in its quest to build “a new generation of agentic, AI-powered tools”.
Former Amazon executive Jim Freeman will join the company as chief technology officer, alongside Rachel Smith as the platform’s first SVP of data science and machine learning, and Chuck Mortimore as SVP of product.
In addition, the team behind startup Ragie.ai, which was acquired in July, will be folded into the operation.
“Reliable, secure and personalised experiences depend…
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