Protect Group sets out four ways to give fans the confidence to buy tickets
Research into booking anxiety has shown why fans hesitate, and the insurtech company shares what is giving buyers assurance
Promoted By IQ | 9 November 2026
Fans still want to attend live entertainment. But tickets cost more, budgets are tighter, and many buyers think twice before they commit. Protect Group says hesitation isn’t just something to manage at checkout.
The company argues that booking confidence is something the industry can build, measure and grow, and that when it does, fans and partners both come out ahead.
The numbers back this up. Protect Group’s Global Booking Anxiety Study 2026, conducted by Phocuswright and Web in Travel…
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