Desert Trip on course to gross $150m
As the 'concert of the century' sells its entire ticket inventory in under three hours, has Goldenvoice just invented the perfect festival formula?
News By | 12 May 2016
Tickets for both weekends of Goldenvoice’s Desert Trip reportedly sold out in under three hours, netting the AEG Live-owned promoter a box-office gross well in excess of US$100 million – the…
highest ever for a single festival – and no doubt sparking plenty of frantic boardroom meetings at rivals eager to replicate the success of what is being called the ‘concert of the century’.
The ‘megafestival’, originally scheduled for 7–9 October but expanded to a second weekend, Coachella-style, on the…
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