Venue Lab, Broadwick Live talk “disrupting” London venues
Vibration Group CEO and Broadwick Live director, Simon Tracey, talks to IQ about the concept behind their "unique" spaces and why London needs more live event venues
Feature By | 19 September 2019
Magazine London, a brand-new, multi-use venue in North Greenwich, opened its doors last week, as the latest event space in the fast-growing portfolio of Printworks operators, Venue Lab and Broadwick Live.
Venue Lab’s and Broadwick Live’s first purpose-built destination features a 3,000-capacity indoor, industrial-style space, adaptable to cater for live shows, corporate dinners or conferences. A mezzanine floor and terrace form a “ready-made” VIP area and outside, a 7,000-capacity showground offers a versatile space for brand activations with views across the river to Canary Wharf.
“We wanted to take all the difficult aspects of putting on an event and find solutions in advance,” Venue Lab chief executive Simon Tracey tells IQ. “The idea is to be really versatile, so this can be…