Viagogo site traffic down 70% globally

The number of monthly visitors to the Viagogo site has dropped significantly since July’s ban from Google advertising

The number of fans visiting the Viagogo site has plummeted since the secondary site was banned from advertising through Google, the Guardian has revealed.

According to figures obtained from analytics service SimilarWeb, traffic to Viagogo’s UK site has dropped 80% – from 4.5 million visitors per month to 820,000 – and by 70% on its global site – from 15.3m to 4.5m monthly users – in the almost three months since Google banned the site from paying to appear at the top of search results.

“Google is…

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