Linden Lab: Virtual worlds will make Madison Square Garden look small

The Second Life developer is courting the music biz with its new platform, Sansar. Here, its creators explain why CGI DJs and virtual merch are the future of the industry

Feature By | 23 October 2019

Blasterjaxx’s Sansar show was seen in 600 cities on six continents

Online video games will form an important part of the live music ecosystem in the years ahead – with major artists playing to virtual audiences that dwarf even the world’s largest arenas in size, according to Linden Lab, the company behind pioneering virtual world Second Life.

Speaking to IQ, Linden Lab CEO Ebbe Altberg says the company’s unofficial Second Life successor, Sansar, and games like it provide the industry with an unparallelled opportunity to boost earnings, increase…

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