¡Olé! Industry experts on Latin music’s inexorable rise
The number of A-listers aligning themselves with their Latino counterparts highlights Latin music's growing mainstream profile. IQ reports on the genre’s coming of age
Feature By | 8 November 2019
Madison Square Garden, NYC’s legendary venue, has borne witness to just about everything over the years: debauchery, madness and all manner of weird and wonderful stage shows.
But until J Balvin rocked up this September for an eagerly anticipated sold-out show, it had never played host to enormous, inflatable, pop-art sculptures, a squadron of puffy, bouncy mascots that looked like sentient clouds, or a singer riding across the stage on a huge yellow duck.
“¡Por la cultura!”…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
