“It's clear environmental issues are incredibly important for festivalgoers, and the industry is responding”
The issue of sustainability and the future of our planet has gripped the globe. Greta Thunberg has been arguably the world’s most foremost speaker in 2019, with every week something related to the topic dominating newsfeeds, be it freak weather, Amazonian fires or growing plastic reserves in our oceans.
It’s becoming omnipresent in the festivals and events space as well, with this year’s season being dominated by it. David Attenborough spoke at Glastonbury to congratulate their attendees for not using…
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Mustard Media's Rob Masterson asks whether festivals and events can use consumer awareness of sustainability issues to their advantage when marketing their shows
Comment 22 November 2019