Viagogo back on Google after advertising ban lifted
In a blow to anti-ticket touting campaigners, Google is once again accepting advertising from Viagogo in a majority of territories
News By | 26 November 2019
Just four months after its indefinite suspension from Google Ads, Viagogo’s ads once again appear at the top of Google’s search results for some of the biggest upcoming shows, after the ban was quietly lifted last week.
The controversial secondary ticketing giant – which yesterday announced its acquisition of chief rival StubHub for over US$4 billion – was banned from advertising on Google globally in July following pressure from the live music industry and consumer-rights groups, leading to a reported 70% reduction in website traffic.
The decision to prevent Viagogo from paying its way to the top of the Google’s search results came after the search engine removed more than 2bn ads found to be in breach of its policies or the law in the previous…
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