Raga and Roll: Inside India’s booming music market
India has been long talked about as a potential goldmine for live music – could that promise finally be set for fruition?
Feature By IQ | 1 July 2025
If you wanted to sum up the demographic in the world under the scale of the live opportunity in India in a few lines, you would struggle to do it much more economically than Ashish Hemrajani, founder and CEO of ticketing company and well-connected promoter BookMyShow, speaking at ILMC in London in February.
“I come from a country of 1.4bn people,” he said. “It has the [largest] age of 35. There are 300m Indians that speak English as their first…
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