These boots are made for tourin’: The Country Genre report

Lisa Henderson takes a close look at country music’s success in markets across the world

Kameron Marlowe plays at C2C Germany © Jens Fricke

United Kingdom Over the last decade, country music has rapidly evolved from a niche interest into one of the UK’s fastest-growing music genres. In the past five years alone, the genre has seen 175% growth here, according to data from the Country Music Association (CMA).

But the real inflection point came in 2023, when country’s growth rate began to outpace the wider industry. Since then, it has ranked as the UK’s fastest-growing genre across 2023, 2024, and 2025, rising to…

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