International Ticketing Report 2024
Market Report: Sweden
Business is brisk in Sweden, a country that’s typically been a powerhouse in terms of pop and dance music, as well as nurturing healthy indie and metal scenes. Post-Covid, attendances are back to normal, both for smaller domestic shows and A-list superstars.
“In general, the Scandinavian markets experienced an increased interest in high-quality live entertainment,” says Jens B. Arnesen, CEO of Eventim Scandinavia.
“That includes a broad spectrum, from upcoming artists at minor venues to well- established artists doing stadium tours.”
“Festivals and summer concerts are booming, with more overseas fans coming to join the fun,” adds Kristian Seljeset, Ticketmaster regional vice president, Northern Europe, and managing director, Norway, Sweden, and Finland.
Primary ticketing
In Sweden, venues have their preferred ticketing provider,…
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