International Ticketing Report 2024
Market Report: Switzerland
Switzerland is a small yet significant market. After several years of consolidation, further changed arrived when See Tickets was acquired by CTS Eventim, turning the “big four” into three. Challenges remain despite the post-Covid bounce
“Our biggest challenge is always operating in a multilingual market where four languages – English, French, Italian, and German – are spoken,” says Andreas Müller, MD of Ticketmaster Switzerland.
There’s also growing competition thanks to the emergence of many specialised companies, a saturated live events market, and a trend towards increasingly short-term buying behaviour. Despite this, many remain optimistic. “We see them as opportunities to innovate and further enhance our services,” says Ticketcorner’s Claudio Agustoni.
Primary ticketing
The big…
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