Alda, Eventim to launch German EDM promotion JV
The newly SFX-less promoter and Europe's largest ticketer will join forces to "drive forward the growing genre of electronic dance music in Germany"
News By | 26 October 2016
CTS Eventim and Dutch dance music promoter Alda Events have announced plans for a joint venture in Germany. The JV, which will operate under the Alda brand, will serve vehicle for Alda to enter the German market and for Eventim to expand its presence in electronic/DJ events.
Headquartered in Hamburg, it will be 51% owned by CTS Eventim and 49% by Alda.
“With this new joint venture we further strengthen our position in European live entertainment,” says CTS Eventim CEO Klaus-Peter Schulenberg.…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
