SFX, MasterCard lock horns as relationship sours
The two companies, supposedly in a "multi-year global partnership" since August 2014, have fallen out, with each accusing the other of breaching their original agreement
News By | 18 October 2016
Following the breakdown of its relationship with Viagogo, SFX Entertainment has fallen out with another high-profile brand partner – MasterCard – as it continues its attempts to have its post-bankruptcy reorganisation plan approved by creditors and the courts.
The two companies signed a “multi-year global partnership” in August 2014, with MasterCard becoming a technology partner and “financial services partner” of SFX’s festivals and the EDM promoter “leverag[ing] MasterCard’s innovative technologies for its digital and physical platforms, including ticketing, retail, live events and social…
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