UK consumers spent over £200bn on experience economy in 2025, report finds

UK consumers spent £206 billion related to immersive experiences in 2025, amounting to 11.7% of all consumer spending and a direct contribution of £3.9 billion to the national economy, according to new research by consultancy firm Grant Thornton.

A headline figure in the research suggests that “experience-focused consumption could grow by £23 billion in the next five years”, potentially reaching 13% of all consumer spending. Authors also estimate that the experience economy generated £7.3 billion for the UK economy when factoring in attendees’ surrounding…

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