UMG, ReplyYes to sell tickets with chatbots
Universal Music artists now have another channel to shift tickets and merch, courtesy of a deal with conversational commerce pioneer and developer of 'good' bots ReplyYes
News By | 20 February 2017
As predicted by ReplyYes CEO Dave Cotter last year, the chatbot-based ecommerce platform is to begin selling concert tickets as part of a new partnership with label giant Universal Music Group (UMG).
Cotter told IQ in that ReplyYes’s ‘conversation commerce’ technology, which makes personalised product recommendations through text messages, has the potential to transform live music ticketing following a successful launch selling vinyl records and comic books. (The Edit, ReplyYes’s daily vinyl recommendation service, has sold more than 100,000 albums via…
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