New commercial director for ACC Liverpool Group
Ben Williams, formerly GM of the First Direct Arena, will oversee commercial operations at Echo Arena, BT Convention Centre, Exhibition Centre Liverpool and TicketQuarter
News By IQ | 5 April 2017
Ben Williams has been appointed commercial director of ACC Liverpool, the UK venues and ticketing group that includes Echo Arena (11,000-cap.), BT Convention Centre, Exhibition Centre Liverpool and ticket agency TicketQuarter.
Williams joins from SMG Europe’s First Direct Arena in Leeds, where as general manager he led the team that launched the venue in 2013. He was previously commercial and marketing director at Manchester Arena, also operated by SMG.
“Having worked in the events industry for many years, I am…
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