How Tomorrowland is building a ‘hotspot’ for electronic in China
Organisers tell IQ that localising the global festival brand has opened the door for the genre's expansion
News By Hanna Ellington | 22 October 2026
The team behind Tomorrowland in China is helping pave the way for the mainstream adoption of electronic music in the market, purpose-building an immersive venue and localising marketing to bring the global brand to an insulated audience.
The Magic of Tomorrowland returned to Shanghai’s Hero Dome for its second edition at the weekend, 17-18 October, attracting over 20,000 total visitors to see acts like Tiësto, Axwell, Lost Frequencies, Miss Monique, and Alison Wonderland perform. The event is put together in…
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