Lieberberg on growth plans (and bribing the weather god)
Live Nation GSA president Andre Lierberberg says his new company is ripe for expansion – but it's not "going to buy up every festival in Germany"…
News By | 22 September 2017
Live Nation GSA president and managing director Andre Lieberberg has said the company is pursuing a strategy of “aggressive but organic growth” two years after its effective acquisition of Marek Lieberberg Konzertagentur (MLK).
MLK, said Lieberberg – the son of MLK founder Marek, who is now Live Nation GSA’s CEO – had a “conservative approach to growth” throughout the 13 years he worked there. “Marek always said, ‘We only do our own events,’” he told IQ editor Gordon Masson at…
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