Ex-Etihad Stadium boss Paul Sergeant bows new venture

Paul Sergeant Events (PSE), led by the former Etihad management team, aims to empower promoters of niche events to "take on a move into Australia"

© PMY Group

Australian venue veteran Paul Sergeant has announced the formation of Paul Sergeant Events (PSE), a Melbourne-based event management company specialising in securing and promoting niche events in Australia.

Sergeant – a former head of several major Australian and international venues, including Wembley Stadium, Qudos Bank Arena (formerly Allphones Arena), Suncorp Stadium and, most recently, Etihad Stadium – says his mission statement for PSE is to support the “array of quality, niche event content around the world that is seeking to…

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