Ex-Etihad Stadium boss Paul Sergeant bows new venture

Australian venue veteran Paul Sergeant has announced the formation of Paul Sergeant Events (PSE), a Melbourne-based event management company specialising in securing and promoting niche events in Australia.

Sergeant – a former head of several major Australian and international venues, including Wembley Stadium, Qudos Bank Arena (formerly Allphones Arena), Suncorp Stadium and, most recently, Etihad Stadium – says his mission statement for PSE is to support the “array of quality, niche event content around the world that is seeking to expand beyond its own boundaries, but doesn’t necessarily have the resources or knowledge to take on a move into Australia”.

The new company will also provide advisory services to the rights-owners of fringe sports events and venues in Austria, who “often require a helping hand to…

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